array(4 items)
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   ERROR => "You have an error in your SQL syntax; check the manual that corresponds to y
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      216 // TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer->cObjGet#210 /
      / TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer->cObjGetSingle#805 
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      ntend\ContentObject\ContentObjectRenderer->callUserFunction#40 // call_user_
      func_array#7315 // TYPO3\CMS\Extbase\Core\Bootstrap->run# // TYPO3\CMS\Extba
      se\Core\Bootstrap->handleRequest#193 // TYPO3\CMS\Extbase\Mvc\Web\FrontendRe
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      h#69 // TYPO3\CMS\Extbase\Mvc\Controller\ActionController->processRequest#86
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      rformSubRendering#206 // TYPO3\CMS\Fluid\View\AbstractTemplateView->render#2
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      tatic#71 // TYPO3\CMS\Fluid\View\AbstractTemplateView->renderPartial#119 // 
      FluidCache_Ostinato_Page_partial_Common_Header_5846129c7671085226a4771495c4d
      b580b7dc0a5->render#288 // TYPO3\CMS\Fluid\Core\ViewHelper\AbstractViewHelpe
      r->initializeArgumentsAndRender#310 // TYPO3\CMS\Fluid\Core\ViewHelper\Abstr
      actViewHelper->callRenderMethod#249 // call_user_func_array#268 // FluidTYPO
      3\Vhs\ViewHelpers\Content\RenderViewHelper->render# // FluidTYPO3\Vhs\ViewHe
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      Vhs\ViewHelpers\Content\AbstractContentViewHelper->getRenderedRecords#79 // 
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Musiikkikirjallisuus - Ostinato nuottikauppa >

Minsky & Fahey
Audio Branding - Using sound to build your brand

I 9780749478575
Hinta: 32,00 €
Ei varastossa. Toimitusaika 7-14 vrk.
Audio Branding
Audio Branding
Using Sound to Build Your Brand
Laurence Minsky, Colleen Fahey
£19.99

Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.
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About the book

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (an warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Audio Branding - Using sound to build your brand